Saturday, October 26, 2013

In the 1920s, not coincidentally named


I do not like to use the word "history" in this context, since it does not quite reflect the essence of the phenomenon, which we'll talk. For my taste, which is more suitable blueprint - "Story" or popular in the scientific community, the term "narrative". So do not be surprised, seeing them in the text. The narratives in our daily life
The mysteries of the minds can argue endlessly and eventually just divide by zero. The fact is, not to be questioned - is human nature to think of narratives. About himself and others. According to social psychologists, Story - the basis of the cognitive process for us. Most of the facts and events we remember as tasty and interesting stories, all other information mixology is subject to our cache - short-term memory, where soon erased. mixology
A typical conversation between people - it's sharing stories. They play a significant role in the educational process mixology - from personal experience I was convinced that the best way to convey to the audience some concept or idea - is to accompany her narrative. I think that every teacher (at least when it comes to social sciences) have a whole set of these stories, the most successful of which was converted to the faculty folklore.
Narratives play an important role in the sexual sphere. Psychologist Robert Sternberg wrote the book "Love is like a story," mixology in which he argues that the established couples invent a story of love, by which eventually customize the memories of how their relationship developed. I think the female audience should mixology take note.
Edward Glaser argues that in a modern democratic society, the essence of the election campaigns of nearly 90% is reduced to the dissemination of economic narratives among the electorate. A year ago, I talked about how ably served by Mexican President influenced the history of the situation in the economy, but now I find this example is not the best. "Unsuccessful" - is an understatement.
In general, do not have mentioned it. The decisive role played by oil, not stories that politicians fed all around. Let's be realistic - no narratives alone do not rise from his knees a third world country. Moreover, they are able to distract from the real problems by creating a virtual fetish for dancing with a tambourine around which will take all the energy.
But it is quite another mixology matter - the financial markets and the consumer sector. And startups. mixology Narratives there running the show. The higher the proportion of the human factor mixology in the economic sector, the greater the role of Story.
According to Robert Shiller (I hope that he still receives Nobel), the company periodically begin to cover the "gold fever" - that is, having gone to the mass of narratives about quick and easy way to get rich encourage people to spend their time and money. Here's a spoiler for the course in economic history - usually ends up that the economy is overheating and bunting bubble burst, splashing all around.
In the 1920s, not coincidentally named "Roaring Twenties", the object of the gold rush were securities. They were perceived as a kind of "magic pill": just zapey it with water and you wake up the young, healthy and wealthy. Stock indexes rose steadily in the press shares were presented as a great way to invest that crafty financiers long concealed from the public.
According to the recollections of people who lived at the time, "defeatist" talk about overheating the economy and overconfidence of investors considered bad form. Seriously. "As he badly brought up, this gentleman, he does not want to put all their savings into the company, which creates this young man." Well, the end of the story you know, right?
Another example - the infamous dot-com bubble. In this situation, as a great way to become a member of Forbes rating submitted online projects. In a society spread stories about young people, awakened billionaires mixology after the creation of its own website. According to the memoirs of my friends financiers sometimes reached absurd - are investors ready to invest in the dummy sites. The end was a little too predictable - the bubble burst and most of the companies with him.
The role of narratives in advertising deserves a separate discussion, so just briefly tell you that most of the FMCG-companies in their commercials tend to create interesting stories (often - the heroic myths) that allow consumers to be part of something significant mixology and important. mixology
HTC, whose sales fell for a long time, decided to make a total reboot. And it seems that they intend to make their new face of a man consistently associated with advanced mixology technologies.
Read also the generation of consumers Anton Vuyma about the dark side of Russian PR As we become mixology attached to things without cheating Psychology herd Nobel Prize in Economics in 2013 and their achievements Software eats the world your boss is not what he seems, as well as all around
Hugo Boss fund bought the legendary producer

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